Contextual Advertising on Google/Yandex

When search advertising beats social targeting

Contextual advertising catches people who are already looking for what you sell: "air conditioner repair Tashkent", "buy office furniture", "dentist near me". The need is already formed, so search enquiries more often turn into deals than enquiries from a social feed.

When search demand is thin — a new product nobody is looking for yet — contextual advertising works poorly. We say so during the review and suggest starting with another channel instead of spending your budget to prove the point.

What the work includes

We build the semantics: the queries that should bring you traffic, plus negative keywords so you do not pay for "free", "do it yourself" or competitors' brand names. Campaigns are split by query type, so it is visible which ones produce enquiries and which only consume budget.

We write ads for each query group and add extensions — phone number, address, sitelinks. We configure goals in Google Analytics and Yandex Metrica; without them the system cannot optimise towards enquiries at all.

Then we manage the account: cleaning placements in the display network, adjusting bids, adding new queries from the search terms report and switching off what does not pay back.

Google Ads or Yandex.Direct

In Uzbekistan the dominant search engine is Google, so most projects start there. We add Yandex.Direct when a business has a Russian-speaking audience that uses Yandex, or when extra display reach is needed.

What it costs

The cost per click depends on competition in your category: in some niches a click costs pennies, in others several dollars. In one of our published banking cases the click cost $0.03, but that is a fact about that campaign, not a promise about yours.

We plan the budget backwards: what a customer is worth to you, what you can afford to pay for an enquiry, and how many enquiries you need per month. Our own fee depends on the number of campaigns and languages, so we quote after reviewing your case.

How we report

You get a weekly report: spend, number of enquiries, cost per enquiry, which queries worked and what we changed. We work with businesses in Tashkent and across Uzbekistan, and we report in the language that suits you.

Leave a request and we will check the real search demand in your niche and tell you whether contextual advertising makes sense for you. The review is free.