International university: 5,327 applications at $0.16 per click
- Conducted a positioning audit and identified key advantages in the international environment
- Developed a communication strategy for students from the CIS
- Created creative content and video content showcasing student life, campus, and career prospects
- Launched targeted advertising on META, adapted to the languages of the target audience
- Set up a funnel: lead forms, chatbots, email chains, and support until application submission
- Generated over 500 applications with high-quality leads at a cost below the target
- Attracting high-quality traffic to the website through advertising tools META
- Lead generation
- Increasing reach on Instagram
PINFL: 51502016540076
Certificate issued by:
SHAYXONTOHUR TUMANI DAVLAT XIZMATLARI MARKAZI
Registered address:
Tashkent, Shaykhantahur District, Labzak Mavzesi, 9-uy, 62-xonadon
What the university came to us with
An international university came to us for student recruitment: website traffic through Meta, lead generation and reach growth on Instagram.
The particular feature of education is that the decision is not made by one person. The applicant submits the form, but the family pays and often chooses. So the advertising has to convince two people at once, and different things convince them: one responds to student life, the other to careers.
The second feature is seasonality. Demand is compressed into a few months, and a mistake in strategy gets no second attempt that year.
What the work involved
We audited the positioning and identified what makes the university different in an international setting, not in general.
We developed a communication strategy for students from the CIS: a separate audience with its own questions about language of instruction, diploma recognition and cost of living.
We shot video and produced creatives about the campus, student life and careers. A university cannot be sold with text; it must be shown.
We launched targeted advertising on Meta, adapted to the languages of the audience.
We built the whole funnel: lead forms, chatbots, email sequences and support up to document submission. In education weeks pass between enquiry and enrolment, and without that support half the people are lost.
What sits behind the numbers
On a budget of $5,000 the campaigns delivered 1,250,987 reach and 30,345 clicks at $0.16 each. CPM was $0.93. Leads came to 5,327, and the cost per lead came in below the target.
Over five thousand enquiries on a five thousand dollar budget works out at under a dollar each, in a category where one student brings several years of tuition.
What transfers to another educational institution
A word about the season. Recruitment comes in waves, and a campaign built at the peak and one built out of season show different costs per lead on identical settings. Comparing periods without adjusting for season is pointless.
The cost per lead depends on geography, how well known the institution is, competition during the season and whether video material exists. Planning your budget around someone else's figures is a bad idea.
Two conclusions transfer. When a family decides rather than one person, the campaign needs at least two lines of messaging, otherwise it convinces one and loses the other. And on the long cycle: an enquiry is not a student. Between the two lie weeks of correspondence, documents and doubts. Advertising with no follow-up support produces numbers in a report, not enrolled students.
Let us discuss your intake
Leave a request and we will review the funnel from ad to submitted application. Free of charge.